Privacy policy

Last updated: 28 September 2026

This policy explains how Alphabelle ("we" or "us") collects, uses and shares personal information when you visit wearalphabelle.com, place an order or contact us. For any privacy question or request, email support@wearalphabelle.com.

1. Information we collect

Order details: your name, email address, phone number, delivery and billing addresses, the items you order, the text you enter to personalise a piece and your order history.
Payment details: Shopify and the payment provider you choose process your payment. We receive confirmation of the payment and limited details such as the card type and the last four digits. We never see or store your full card number.
Messages: what you send us through the contact form or by email.
Marketing sign-ups: your email address if you sign up for offers like the welcome code.
Reviews: your rating, review text, display name and any photos you submit.
Device and usage details: your IP address, browser, device, the pages you view and how you reached the store. Shopify collects these through cookies and similar technologies, and so do analytics and advertising partners where they are switched on.

2. How we use it

To take your order, have it made and deliver it. This includes sending your personalisation text and delivery details to the workshop that makes and ships your piece.
To send emails about your order, its shipping and its delivery.
To handle remakes, refunds, cancellations and support requests.
To detect and prevent fraud.
To send marketing emails you agreed to receive. Every marketing email has an unsubscribe link.
To show reviews on the store.
To understand how the store is used, to improve it and, where you allow it, to measure and show ads.
To meet our legal, tax and accounting duties.

3. Who we share it with

Shopify, which hosts the store, runs checkout, processes card payments through Shopify Payments, sends our order emails and checks orders for fraud. Shopify's privacy policy is at shopify.com/legal/privacy.
Affirm, if you pay with Shop Pay Installments.
AliExpress and the sellers who make and ship your piece. They receive your name, delivery address, phone number, the items and your personalisation text. These sellers are in China.
Our order connection service, hosted by Vercel, which places your order with AliExpress and updates its tracking. It keeps its records on your Shopify order and does not write your name or address to its logs.
Carriers and postal services that deliver your parcel. These include local couriers and post offices such as NIPOST.
17TRACK, whose public tracking site opens when you enter a tracking number on our Track your order page. It receives that tracking number.
Judge.me, which sends review requests after delivery and hosts reviews. It receives your name, email address and the items you ordered.
Advertising and analytics partners such as Meta, TikTok and Google, when we switch them on and subject to your cookie choices.
Our email providers, which carry messages sent to and from support@wearalphabelle.com.
Professional advisers and public authorities, when the law requires it or to protect our rights.
A buyer of the business, if Alphabelle is sold.

We do not sell personal information for money.

4. Cookies

Shopify and our partners use cookies and similar technologies to run the cart and checkout, keep the store secure, remember your preferences, measure visits and, where switched on, show ads. Visitors in the United Kingdom and the European Economic Area see a cookie banner and can accept or reject cookies that are not essential. You can also block or delete cookies in your browser settings, although the cart and checkout need essential cookies to work.

5. Targeted advertising

When advertising pixels are switched on, details of your visit may be shared with advertising partners so they can show you our ads on other sites and apps. Some US state laws call this sharing or targeted advertising. You can opt out by emailing us. Where the store footer shows a privacy choices link, you can also opt out there.

6. Where your information goes

Alphabelle is registered in the United States. Your information is processed in the United States, in China where the workshops are, and in other countries where our service providers work. Data protection laws in these countries can differ from the laws where you live.

7. How long we keep it

Order records: for as long as tax and accounting law requires us to keep them.
Marketing sign-ups: until you unsubscribe.
Messages: for as long as we need them to handle your request and any follow-up.
Reviews: for as long as they appear on the store.

8. Your rights

Depending on where you live, you can ask us to give you a copy of your information, correct it, delete it or send it to you in a portable form. You can also object to or restrict some uses, withdraw a consent you gave and opt out of marketing and targeted advertising. Email support@wearalphabelle.com to make a request. We may ask you to confirm your identity first, and we answer within the time the law sets. We will not treat you differently for using these rights.

Nigeria: the Nigeria Data Protection Act 2023 gives you these rights. You can also complain to the Nigeria Data Protection Commission.
United States: residents of some US states have rights under their state privacy laws. These include the right to opt out of targeted advertising.
United Kingdom and European Economic Area: where UK or EU data protection law applies to you, we rely on the contract with you to handle orders, on our legitimate interests for fraud prevention, support and improving the store, on your consent for marketing emails and cookies that are not essential, and on legal duties for tax records. You can complain to your data protection authority.

9. Children

The store is not meant for children, and our necklaces are adult jewellery. We do not knowingly collect information from children under 13. If you think a child has given us information, email us and we will delete it.

10. Security

Card payments stay inside Shopify's checkout. We use Shopify's security features and limit who can see personal information to what each task needs. No system is completely secure, so we cannot promise that information will never be accessed without permission.

11. Changes to this policy

When our practices change, we update this policy and the date at the top.

12. Contact

Alphabelle. Email: support@wearalphabelle.com.